American Harley-Davidson

1149 Erie Ave, 14120, North Tonawanda

Legendary brand of American motorcycles, plus apparel & more at some branches.

Opening hours

  • sunday: (closed)
  • monday: (closed)
  • tuesday: 9h-12h
  • wednesday: (closed)
  • thursday: (closed)
  • friday: 9h-18h
  • saturday: 9h-15h

Photos of American Harley-Davidson

American Harley-Davidson

Our comment from DrivingSchools.Directory about American Harley-Davidson:

A Welcoming Family Atmosphere for Every Rider

American Harley-Davidson distinguishes itself by fostering a genuine sense of community, consistently praised by customers for making them feel like part of the family from the moment they walk through the doors. This family-owned dealership is renowned for its warm, respectful, and personalized service, creating an environment where both first-time buyers and seasoned enthusiasts feel valued and heard.

Expert Guidance Without the Pressure

The sales team is highlighted for their deep knowledge of the Harley-Davidson lineup and their commitment to helping customers find the perfect match for their needs and budget. Reviewers frequently mention that there is no high-pressure sales tactics; instead, staff members take the time to listen, answer questions thoroughly, and guide buyers through the process with integrity and transparency.

  • Personalized Consultation: Staff members like Gio, Scott, and Joe are frequently commended for their patience and expertise in matching riders with their ideal motorcycle.
  • Transparent Process: Customers appreciate the clear communication regarding pricing, financing, and trade-in values, ensuring a smooth and hassle-free purchasing experience.
  • Comprehensive Onboarding: New owners are often introduced to all departments, including parts and service, helping them integrate into the Harley-Davidson lifestyle immediately.

Reliable Service and Parts Support

Beyond sales, the dealership offers robust support through its service and parts departments. Technicians are noted for their professionalism and ability to handle everything from routine maintenance to complex repairs, often going the extra mile to get riders back on the road quickly, especially for travelers. The parts department is equally praised for its knowledgeable staff who can assist with finding specific items and providing honest advice on upgrades.

  • Responsive Service: The service team is appreciated for their efficiency and willingness to accommodate urgent needs, including last-minute repairs for road trippers.
  • Knowledgeable Parts Staff: Employees in the parts department are described as helpful and expert, ensuring customers get the right components for their bikes.
  • Honest Recommendations: Both service and parts advisors are valued for providing unbiased advice, prioritizing the customer's safety and satisfaction over unnecessary upselling.

A Commitment to Customer Satisfaction

Whether purchasing a new motorcycle, buying used, or simply stopping by for apparel and accessories, American Harley-Davidson maintains a high standard of customer care. The dealership’s reputation is built on long-term relationships, with many customers returning for multiple purchases and services, citing the consistent quality of experience and the genuine care shown by the entire staff.

American Harley-Davidson: Reviews

4.7/5 (200 Reviews)

The most recent reviews on Google

braden chapman Published on Google 1 year ago

Fantastic experience: From Utah and just visiting Buffalo for the bills game. My friends and I always stop in at Harleys whenever we go! This was the best experience we’ve had. John and Joey were very friendly and have great local shop shirts. Didn’t buy my Harley here but wish I had.

American Harley-Davidson
American Harley-Davidson

Braden, thank you for stopping by during your Buffalo visit! We're delighted that John and Joey made your experience memorable with their friendliness and shop spirit. We hope to welcome you and your friends again next time you're in town!

Tom Thompson Published on Google 1 year ago

Fantastic experience: American Harley is a “TOP SHELF” dealership! Just completed the purchase of a 2024 Street Glide and could not be happier. My salesperson (Scott Hartrich) was absolutely amazing, taking the needed time to answer all the questions I had. His professionalism was second to none as was the rest of the team which I engaged in conversation with. I would highly recommend this wonderful dealership to anyone interested in purchasing a new or used bike as well as obtaining parts or service.

American Harley-Davidson
American Harley-Davidson

We're thrilled to hear about your fantastic experience at American Harley-Davidson, Tom! It's great to know Scott and the rest of the team provided you with exemplary service during your purchase. Enjoy your new 2024 Street Glide, and thank you for recommending us!

Jerold Allein Published on Google 1 year ago

Fantastic experience: I have always been treated so respectfully at American H-D. I have been shopping there for over 20 years. Not just at the purchase of my motorcycles, but also when I go for service. I wouldn't go anywhere else. I would Highly recommend American H-D to my family and friends. And I have!

American Harley-Davidson
American Harley-Davidson

We're truly grateful for your loyalty over the years, Jerold. It's wonderful to know that both our sales and service teams at American H-D have made such a positive impact. Thank you for recommending us to your family and friends; we'll always be here for all your motorcycle needs!

Paul Lepine Published on Google 1 year ago

Fantastic experience: These guys are awesome. Everyone at American is extremely knowledgeable and takes pride in what they do. This genuine approach makes a person, interested in Harley Davidson‘s, feel like family upon entering the doors. Scott and Team, Thank You! Paul P.S. I purchased a 2016 Harley Davidson Sportster 1200 Custom that is just an absolutely amazing machine, couldn’t be happier.

American Harley-Davidson
American Harley-Davidson

Paul, thank you for your review! I am glad you had an enjoyable experience and are diggin’ the new ride. Glad to hear Scott was able to take care of you! We appreciate your business

Rich M Published on Google 1 year ago

Negative experience: *In response to the reply from American Harley-Davidson: I will take a refund, you can mail me the check to my address you have on file from when I purchased the above referenced Helmet and Motorcycle in the summer of 2022. I believe you are missing the overall point regarding your operation though. I purchased one helmet from you, and one Helmet from Cycle Gear (an online retailer with brick & mortar in PA). They had the courtesy to let me know the Helmet had been recalled...you had the same opportunity...however you were perfectly fine allowing me to ride with a Helmet that was recalled at least 5 months ago. Lucky for me Cycle Gear is a squared away company that pays attention to equipment recalls when they are the merchant processor of the transaction for said equipment. Again, you chose not to inform me of the recall...and I would have been still using the Helemt had Cycle Gear not reached out. Then when I called your company to ask about the recall, I was told to contact the Manufacturer. I'd imagine you have other customers out there riding on recalled equipment that you have sold. The recall for these items was between 2021 and 2024 alone....Do you have a process in place to alert these other customers? -------------------------------------------------------------------------------------------- (Original Post Below) Typical Sales floor that prioritizes money over customer service. Family run business that isn’t equipped to operate in 2024. Sold me a HD-X07 overpriced helmet along with my overpriced motorcycle. A helmet that has since been recalled. The shop couldn’t be bothered informing their customers of this recall though. They couldn’t be bothered to offer a refund and ship the defective product back to the manufacturer. I don’t mind paying a premium, however, the concept is that it comes with a strong customer service package that enhances the customer experience. Instead the company is hiding behind the manufacturer and (shocker) prioritizing themselves over the customer. My advice? Buy all your gear online. The only reason I discovered I had been using a recalled Helmet was from an online retailer (with brick & mortar locations in PA) that I purchased a separate helmet from at the same time. So yes, there are companies out there that are willing to prioritize their customer's safety. -------------------------------------------------------------------- *In response to the reply from American Harley-Davidson: I will take a refund, you can mail me the check to my address you have on file from when I purchased the above referenced Helmet and Motorcycle in the summer of 2022. I believe you are missing the overall point regarding your operation though. I purchased one helmet from you, and one Helmet from Cycle Gear (an online retailer with brick & mortar in PA). They had the courtesy to let me know the Helmet had been recalled...you had the same opportunity...however you were perfectly fine allowing me to ride with a Helmet that was recalled at least 5 months ago. Lucky for me Cycle Gear is a squared away company that pays attention to equipment recalls when they are the merchant processor of the transaction for said equipment. Again, you chose not to inform me of the recall...and I would have been still using the Helemt had Cycle Gear not reached out. Then when I called your company to ask about the recall, I was told to contact the Manufacturer. I'd imagine you have other customers out there riding on recalled equipment that you have sold. The recall for these items was between 2021 and 2024 alone....Do you have a process in place to alert these other customers?

American Harley-Davidson
American Harley-Davidson

Rich, I am sorry to hear about your less than enjoyable experience. We went through the process the manufacturer had laid out. If you were not happy with the result, we were happy to try to make it right for you. Our parts associate reached out to you and left a message that you would be receiving a call from management. We tried reaching out to you and got your voicemail and have not received a retrun call. Please reach out to us at your convenience so we can take care of this for you.

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