Natchez Trace Harley-Davidson

Fantastic experience: I bought a 2024 Nightster put around 10k miles, took it in for a seal replacement. Long story short, it kept breaking. This place took a loss and got me a brand new bike, the new bike being a upgrade. The guy who sold me the original bike worked his ass off and got me the new bike at a loss for the dealership. If you are looking for a bike and want to be in good hands ask for Will. Appreciate you Natchez Trace

Fantastic experience: Just moved to Alabama and it was our first visit to this Harley location, we had brought it in for a 20k service and upon picking it up, we were having issues with the clutch which was not an issue when we dropped it off. We turned right around and brought it back We were greeted by Fawn and Derrick who were polite and genuinely concerned. We discussed what it could be and decided to leave it with them so they could look it over. Derrick fixed the problem and Fawn made it right. We will be back. Way to go being truly concerned for you customers.

Fantastic experience: Friendly staff very helpful I'd definitely do business with them again

Negative experience: THE ABSOLUTE WORST dealership to EVER purchase a bike from! Sold a bike that has issues, refused to allow me to purchase GAP coverage, forced a deal to work with an utterly high interest rate (you know it’s bad when the finance company even comments on how they managed the deal), traded in a PERFECT bike and got a trash bike! Claimed the bike just got in a week and a half ago prior to our purchase. They will put you and your family’s life in damager with the bikes that they sale! 10/10 HIGHLY SUGGEST AVOIDING THIS DEALERSHIP! Finance Manager Dwayne will utterly screw you in the deal, manipulates the money and covers it up with words hiding what you’re signing! DO NOT I REPEAT DO NOT PURCHASE FROM HERE!!

Fantastic experience: Will Fretwell has been helpful with my shopping.

Positive experience: Pretty cool harley

Fantastic experience: Everyone is interested in helping us for our needs for our Roadglide

Fantastic experience: Harley Davidson dealers do not work on bikes older than 10yrs. Natchez Trace Harley does and hits it out of the park! Love you guys! I won't go into details it would take to long so just know these people care. Fawn, your the best!

Fantastic experience: I stopped here on my way home to north Carolina from a road trip to see family in Mississippi. These guys treat me like a rockstar. Lots of good conversation, a nice break from riding solo. And some really cool bikes. Awesome stories were shared. 10/10 I'd stop again!

Fantastic experience: Always went out of their way to treat me like a real customer

Fantastic experience: Great people great family atmosphere

Fantastic experience: Really enjoyed my visit at this Harley Davidson location, possibly the best one I have been to so far. It seemed more laid back and more friendly staff than any other. We had to get a few parts and the lady behind the counter was very helpful and so patient with all the questions, concerns and parts requests we had. I don't remember her name, unfortunately. The atmosphere here didn't feel as tense as others I have been to. Also a really great selection of apparel for the whole family. Thanks for such a wonderful experience! Hopefully to return soon! Wish I had taken some photos!

Fantastic experience: GREAT STAFF!! GREAT SELECTION OF BIKES!! AFTER SHOPPING AROUND AT OTHER DEALERS IN THE SURROUNDING STATES THEY GOT ME ON THE BIKE OF MY DREAMS FOR A PRICE I JUST COULD NOT TURN DOWN!!!

Fantastic experience: My Favorite Place on the Map

Fantastic experience: Amazing people, great place and made my 1st harley purchase an easy one

Fantastic experience: GREAT FRIENDLY FOLKS

Positive experience: From outta town and stopped to get a Natchez Harley t-shirt. But ya know, they sell bikes here tooo. Great job, thanks .

Fantastic experience: Very polite staff, clean store and very well stocked!

Fantastic experience: Just purchased a 2024 Harley Davidson Trike, the staff there is great. They are easy to talk with and will answer any questions you have. I definitely give them a 5 star.

Fantastic experience: Had to get off the trace to locate a new tire asap and luckily this dealership was close. They turned out to be the best HD we have ever been to. They had us back on the road in no time. Even had the tire we needed in white wall. Talk about southern hospitality,, they rock!!

Fantastic experience: Natches Trace H-D has the best prices in most of the dealerships I've visited

Fantastic experience: This is the BEST HARLEY-DAVIDSON STORE AROUND!!! My boyfriend and I recently visited their store the other day and the staff was absolutely amazing and so helpful!!! Also they have an excellent selection of clothing, accessories, and maintenance items for your bike!!!! If you are looking for a Harley Dealership, I HIGHLY RECOMMEND NATCHEZ TRACE HARLEY-DAVIDSON STORE!!! Go check them out!!!

Fantastic experience: Awesome people and great experince at the harley shop

Fantastic experience: Great knowledgeable staff. Always get me what I need.

Positive experience: It was a nice place with good facilities. None of the local riders spoke to us at all. Other than that it was a good day.

Fantastic experience: We visited Natchez Trace HD a couple of years ago on our way to Rattlesnake Saloon and then Memphis. While there I purchased one of their pins for my vest. Last week as we were leaving on a ride, the pin broke and fell off. Since we live in NC, I contacted NT HD and spoke with Audrey. I gave her a description of the pin and asked if they still had it, if it was in stock and could I purchase and have one sent to me. Audrey explained they no longer carried that pin, but she went and checked some boxes in their storage room and also checked her collection of pins. She came back and said she could not find one and that she forgot to get one for herself when it was discontinued. She texted me a picture of their current pins so I could pick out one of them. I spoke with Audrey on Tuesday, I received the pin and a couple of key rings (she put in extra) on Thursday! When we visited the store in person, we really enjoyed the store. Everyone was just a friendly and helpful in person as Audrey was over the phone. I would highly recommend stopping in when you are in the area! Customer Service is EXCELLENT! Thank you, again, Audrey for your help and speedy service!

Fantastic experience: On our way from Kansas to Florida we got caught in a rain storm. We stopped just before they closed and they allowed us to buy some stuff and use the awning to stay out the rain. Awesome people!

Fantastic experience: Bought my first "new" Harley, the new Street Glide, from NTHD. A week ago, I would have never thought I would be buying a brand new bike, but they gave me a deal that I literally could not refuse. My salesman, Will Fretwell, is the absolute best! And no pressure, whatsoever. Please, look for him, he will treat you right. The whole staff seemed friendly and genuinely willing to help you. If you are in the market for a Harley, you really owe it to yourself to give them a try. They are almost two hours from me and worth the drive. Saved quite a bit vs. my local dealer. Thank you Will and a thank you to my riding buddy Joe for recommending them to me!

Fantastic experience: Bob was awesome I love my bike it was a great experience. Thanks..

Fantastic experience: Last summer I rode from Ohio to New Orleans and made stops at Harley dealerships along the way shopping and buying merchandise. Unfortunately I missed Natchez Trace HD because of storms. But fortunately after contacting the dealership the merchandise manager, Audrey was able to help me. She went out of her way to email me pictures of pins. When I called in to place the order she couldn’t have been nicer. Definitely going to stop there on my next ride for the full benefit and experience. Keep up the good work. Ride safe.

Fantastic experience: Went to get parts. Dave was a great help in parts.

Fantastic experience: Knowledgeable staff, Wonderful atmosphere. It's an all-around great place. Thanks for getting my parts

Fantastic experience: Most awesome dealership I’ve had the pleasure of doing 4 business deals with. I have loved every motorcycle. Everyone in Sales, Service, Parts, and Management have gone above and beyond to help me with any problem I’ve encountered. I appreciate everyone in this dealership.

Fantastic experience: Absolutely thrilled with the experience at NTHD. Great staff and caring people. Went above and beyond to meet our needs!!

Fantastic experience: Audrey is hands down the sweetest most helpful person there. She goes above and beyond to make their customers experience to be happy and satisfied. I always have a great time shopping there. I never leave empty handed or unhappy. They are all a great staff of employees from sales to parts department, or the show room floor of their beautiful selection of new as well as used Harleys. Give Audrey a call or just drop in anytime it’ll be your best experience too. We’ve purchased 3 Harleys from there over the years I wouldn’t go anywhere else.

Fantastic experience: Great place friendly lowest prices in state.

Fantastic experience: Great staff and fast service.

Fantastic experience: This is the 3rd bike I have purchased from Natchez Trace HD. Great experience very easy to do business with, I completed my purchase in about 1 hour.. Wendell as always provided a VIP experience! Shae and Lily in motorclothes went above and beyond to finding not only the shirt I was looking for but boots too! Kayla in parts put together a better deal on my accessories then HD showed with the purchase of the bike. Pat Hunt and Audrey Goins your teams ROCK!!!!! Thank you for making the purchase of the my 24 Road Glide so smooth and easy!

Fantastic experience: Great sales staff highly recommend. Large selection of bikes to choose from.

Fantastic experience: Really nice place and people.awesome environment.found some jeans on clearance for $14!

Fantastic experience: After several attempts at fixing the overheat issue on our Ultra it is fixed. The service team found the intermittent overheat cause and replaced the entire cooling system. This was in a timely manner, the bike was cleaned and they handled everything with my ESC. Thank you to the entire service team.

Fantastic experience: Great experience. No pressure. Always helpful.

Fantastic experience: Wendell and Will took care of my every need to trade motorcycles with Natchez Trace, and Audrey made sure my wife and I had the right motor clothes for our riding experiences

Fantastic experience: Super nice people! Greeted us as we walked in and asked if we needed help.

Fantastic experience: Outstanding product knowledge. Every department was friendly and offered suggestions. They made us feel like family. We have been riding over 30 years on Harleys. This is a great dealership. Will Fretwell was a great salesman. No pressure. Just answered our questions and made certain we were comfortable. Everyone was interested in our satisfaction. They provide a delivery and pickup service at no charge. They delivered the bike to our house. Pat (the GM) has a well trained excellent staff.

Fantastic experience: Great and friendly staff, great place to buy a bike

Fantastic experience: Wendell is amazing salesman! Everyone was so nice and helpful!

Positive experience: Just my 2 cents on my recent purchase. Mack was great to deal with. He worked hard to earn my business without being pushy. Happy with the deal but disappointed with the condition of the bike when I picked it up. They gave it a quick wash and reported it ready for delivery. I rode it home and discovered the oil was almost a quart low and the front tire pressure was 15 pounds low. Glad I checked. I would advise anyone purchasing a bike here to check the basics before you depart.

Fantastic experience: Good people, clean restrooms, large comfy rider's lounge. Great selection of clearance items. The general motorclothes section is geared mostly toward menswear. Nice selection of bikes. Open 7 days a week.

Fantastic experience: No need to drive any further than Natchez Trace HD, best dealership I’ve dealt with in Alabama

Fantastic experience: Always friendly and great deals. My favorite place to go. I have been all dealerships but this one is my all time favorite. I recommend every one come here if you want a good deal and meet nice people.

Fantastic experience: Great people working here. Can't remember they young lady who help me.

Fantastic experience: They are an exactly friendly environment. Wonderful dealership. Super staff. Extremely helpful.

Fantastic experience: Really felt welcomed and not pressured to buy. Can't beat there people. Actually enjoyed the whole experience.

Fantastic experience: Staff was great, friendly and knowledgeable! They have some comfy seats throughout store great for a pit stop to hydrate. Lots of products available & a big clearance section! Enjoyed the live music & seeing all the unique bikes being sold and driven by customers.

Fantastic experience: Just came in for stickers yet everyone was very friendly and helpful

Fantastic experience: Very Pleased. Easiest and fastest purchase I've ever made.

Negative experience: I will never spend my money here again. It takes an act of Congress to get an oil change during the week. When I get there on Saturday. (Service day) I didn't park in the right spot so I went from second in line to 6. But I was standing in the line at the cash register second. And the employees here are extremely rude. Customer service at this establishment is the worst I have ever seen. When you drop $30000 on a motorcycle, you should be able to get the oil changed whenever the hell you want. Especially when it's $450!

Fantastic experience: Nice people great place to cruise by!

Fantastic experience: Friendly and professional dealership. Highly recommended them

Fantastic experience: Super good folks. Bought a new bike. Kudos to slsm. Bob Snyder. Good folks,good deal.

Fantastic experience: Wonderful people, a beautiful dealership, I can't wait for another vacation. I'll definitely stop in and say hi.

Positive experience: Great place to visit. Friendly staff.

Fantastic experience: Gorgeous bikes and very friendly service.

Fantastic experience: 1st time visit , staff was very helpful and friendly !! Cold beer was good on a hot day !!

Positive experience: Took one hour longer than estimated.

Fantastic experience: Awesome friendly staff. Everyone is extremely knowledgeable in what what their selling and what will fit your needs.

Fantastic experience: Great shop and always enjoy interacting with the staff! Keep up the great work!

Fantastic experience: Always friendly staff never pushy sales people good pricing one of my favorite dealerships

Negative experience: Low quality workmanship at a high cost. Disappointing customer service. No sir, I'm the one that noticed the loose shifter and brought it to the attention of the technician. This was AFTER I'd paid for a 10k service and new tires. The technician assured me that the loose shifter would be ok until the next service at 15k miles. I will certainly take my business elsewhere.

Fantastic experience: all members of the staff were professional , had a issue , was taken care of quickly. happy with bike

Fantastic experience: Always get the personal feel every time I've come in. Even if it was just a service visit.

Fantastic experience: Very professional and the southern hospitality is great

Fantastic experience: Amazing service had a breakdown while traveling and they jumped right on it and had us going.

Fantastic experience: My buddy JR and I were on a road trip from South Ms when we found ourselves in need of service for our bikes only ab an hr before yall close. He needed a header and I needed a new rear tire...desperately. yoir service dept didn't have a new header, but went above and beyond pulling one off a used bike to get him back on the road. They also installed new rear tire for me. They did all this in less than 1hr and did so in the most professional and friendly manner. Literally best HD service we've ever had. Now we're back on the road.. Thanks yall

Fantastic experience: I lost my key fob. Andrew walked me through getting my bike started while i was on the phone, as soon as it started, I was on the road heading to the Harley dealership. As soon as I pulled up to the Maintenance doors. Andrew was there to greet me. Someone got on my bike and in less then a half hour, my bike was pulled up for me to exit. Great Customer Service.

Fantastic experience: Super friendly staff. Very helpful and got me the deal on the bike I wanted at a good price. Worth the drive to get there.

Positive experience: Wish it could be a great review but left the bike there to have cams put in. I guess the fault I could have if any was I left it there for a couple weeks while otr driving (truck driver). Went to pick it up after I called to check if it was ready. When I picked it up they didn’t even let me see the bike till I had payed. As soon as I walked out I saw the gash in the front fender. Service manager never spoke to me the entire time. Went to GM he was very understanding and even offered to have bike painted completely when riding season was over but here we are 2 years later and nothing has been fixed and I’ve called but never really got any answers from anyone. Edit 11/23/23 Service department did get back to me came to Chattanooga to pick up my bike. Brought it back. Painted it with a third-party painter painted didn’t do a great job but did a good job color matching still had a lot of orange peel and paint chipped off the rear of the fender that they took care of that they didn’t have to, so I give them props for that Just aggravating that didn’t sand or properly prep in the paint just cracked first and then chipped off but the service department stood behind and took care of what they needed to take care of so for that I’ll move from one star to four for standing and taking responsibility for what they needed tothey were going to take care of the paint but at this point I’m just over it overall, though I’m happy with the service department

Fantastic experience: Top notch team of guys and gals at this dealership. They do what they say, not say what you want to hear. I would recommend doing business with them without hesitation.

Fantastic experience: Great place to buy from chuck made the whole process smooth highly recommend

Fantastic experience: After calling the parts department a couple of times, I went in to get some parts. I told them what I needed without knowing what they were called. I got what I needed, and they stocked them,so I didn't have to order and wait on them to come in. Well satisfied

Positive experience: Very small dealership. No alcohol on this Saturday we were there, but what was hilarious was the salesman telling my b/ f ( oh I remember talking to you)...Lol...we've never been here before!!!

Fantastic experience: The staff here are great! They go out of their way to make sure you have top quality service and that your motorcycles needs are met. I bought a Harley sportster from this dealership and they treated me like family and have given me the best customer service I have ever received in my life! I highly recommend this dealership to anyone looking for a Harley Davidson!

Fantastic experience: One of the best dealers around. Always stop there when we're in the neighborhood.

Positive experience: Took my bike there for the 5000 mile oil change and they had it in and out faster than I was expecting they even washed it I will definitely go back

Fantastic experience: The dealership is good , I must say they went out of there way to make things good , Natchez Trace is in my opinion the best Harley Dealership in Alabama ..great prices compared to other Harley dealers.

Fantastic experience: These guys (male and female) are the best. Their service department went above and beyond to help us out on our overland road trip. I had picked up a nail in the rear tire of my Pan America while in Tennessee. Called several dealerships to see if they could help me with a new tire. Natchez Trace Harley-Davidson checked their inventory and offered to get it done the same evening. I drove 90 miles to get there and they had me back on the road less than an hour later. You can feel that the men and women at this dealership ride themselves and know how it is to get stranded with a technical problem. They will help you out. Glad I called them.

Fantastic experience: Good people excellent sales staff fair price's on parts and service friendly staff and knowledgeable on questions

Negative experience: Do not do business with this dealership. My harley needs it's break in oil change. They refused. Now I can't ride my bike bc it will void the warranty. There will be no riding it to the harley dealer it will have to be trailered. We drove 50 miles to get it done.

Fantastic experience: Kayla Tarpley is great. She helped with with parts for my Softtail Lowrider.

Fantastic experience: Good service. Friendly people. Good product

Fantastic experience: Great store, large selection, enjoyed visiting and shopping here. Recommended

Negative experience: Absolutely disgusted with service dept. After dropping our 2017 heritage off to them to fix a headlight issue. Bike was returned with several dings in the paint job done by the techs. They agreed to fix damage, so after waiting for paint to come in we again dropped off bike and was told it would take 4 days to repair. 4 day comes bike not ready, next day still not ready, finally go and sit for hrs today because bike still not ready, when they finally finish bike and its given back to us it looks like they just slapped paint on top of the dings and didn't repair damage. This after we paid extra for a complete service of bike recently and finding complete split in back tire and then that brakes were bad. So why did we pay for a complete service if it wasn't done and why was bike returned damaged by techs. If you want ur bike back on time, in working condition,undamaged and properly taken care of then I would not recommend at all. Ridiculous amount to spend on shady work.

Fantastic experience: Great group of people. Excellent customer service! Will go that extra mile for you!!

Positive experience: Nice shop. They have service and parts. Lots of apparel and a nice selection of new and used bikes.

Fantastic experience: My starter has been acting up and finally quit. I contacted service and they got me in that same morning, repaired the problem, and had me back on the road in only a few hours. They even arranged to get me back to my motel during the wait and picked me back up when it was finished. My best regards to Jacob and the rest of the fine staff!

Fantastic experience: AWESOME EXPERIENCE!! We made this a stop on our trip to Rattlesnake Saloon, and the folks were GREAT! Friendly and very helpful!!

Fantastic experience: Everyone there went out of their way to make me and my wife welcome. They took Great care of us!!

Fantastic experience: I cannot say enough good things about this dealership! The staff goes above and beyond to make sure you have a great experience whether you're buying or browsing. We've purchased 4 bikes from them and have had nothing but top notch service. I brag about them every chance I get!!

Negative experience: Everybody gives you a look like you shouldn't be there unless you are on a Harley. We just went to get gloves and they ONLY sell Harley Davidson brand.